But when it comes to his current startup, an AI platform for businesses called Iterate, Nordmark is staunchly against relying on outside funding. Nordmark is part of a growing league of founders who are opting for bootstrapping, which means growing startups without relying on outside funding from investors. Six startup founders interviewed by Insider also say that in some cases, they're actively turning down opportunities for funding to keep maximum control of their business plans. Founders who have eschewed VC funding say that bootstrapping allows them to go — and grow — at their own pace. To be sure, some startup founders are still taking big checks from VCs when the timing is right.

---

Persons: Jon Nordmark, Samsonite, Nordmark, they're, it's, MailChimp, Brooke LeBlanc, VCs, Dr, Bobbi Wegner, SVB, Evan Jager, we're, Dori Yona, Jason Burke, – Burke Organizations: Insider, VCs, Apple, Oracle, Intuit, Founders Locations: VCs, Boston